Cranfield School of Management, Cranfield University
United Kingdom

Paul Baines is Senior Lecturer in Marketing at Cranfield School of Management and Course Director, MSc Strategic Marketing. Paul is currently Managing Editor, Europe of the Journal of Political Marketing. He is author/co-author of more than eighty published articles, book chapters and books on mainly political marketing issues. Most recently, he published, with Chris Fill and Kelly Page, ‘Marketing’ (Oxford University Press, 2008). Paul has undertaken consultancy assignments in marketing research and strategic marketing for a variety of public, private and charitable sector organisations through his own consultancy, Baines Associates Limited.