Illustrative Examples of How to Measure Influence Operations: Experimental and Statistical Methods for Causal Inference

Abstract:

National security influence professionals have always struggled with influence measures of effectiveness and operational assessments. This paper includes fictional examples that illustrate how experimental methods from psychological science can address this problem. Three fictional use cases are examined. A scientific approach to national security influence is essential to accumulating knowledge in this domain. Without it, the information operations community will continue to struggle to identify what works and why.


AUTHORS

Photo of Dr. Douglas Bryant

Office of the] Deputy Commandant for Information Headquarters Marine Corps
Washington, D.C., United States of America

Dr. Douglas Bryant is an IO Effects Specialist at Headquarters Marine Corps, Deputy Commandant for Information. He has supported the U.S. Defense Department and intelligence community as a Principal Social & Behavioral Scientist at The MITRE Corporation. Dr. Bryant is a former U.S. Army all-source intelligence officer. He served at U.S. Army Special Forces Command (Airborne) from 2011 through 2014 and the Combined Joint Special Operations Task Force—Afghanistan in 2013. Dr. Bryant holds a master’s in psychology and a Ph.D. in cellular & behavioral neurobiology—psychology.

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Keywords

A

AI
APT

C

C2
C2S
CDX
CIA
CIP
CPS

D

DNS
DoD
DoS

I

IA
ICS

M

P

PDA

S

SOA

X

XRY

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